High-stakes OC litigation firm, Greenberg Gross, is mentioned in a Daily Journal article about how smaller firms are competing with midsize firms.

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Midsize firms used to have to watch for competition in one direction – up to big firms. In the constant tussle for market share, middle-of-the-road firms tried grabbing work from their bigger peers, while big firms sometimes tried to snag midsize work. But a new trend is forcing mid-level firms to look out for competition in another direction – down to small firms.

In Orange County alone, the recent influx of small firms includes the opening in April of litigation boutique Greenberg Gross LLP in Costa Mesa, founded by local legal bigwigs Wayne R. Gross and Alan A. Greenberg, former heads of Greenberg Traurig LLP’s litigation department.

Read the full Daily Journal article (PDF)