View from the Top

Greenberg Gross’s classy office earns a winning verdict.

OC Register Metro
by Larry Urish
February 6, 2014

Wayne Gross and Alan Greenberg, co-founding partners of Greenberg Gross LLP, a flourishing Costa Mesa law firm, attribute 
much of their success to their client-centered approach.

“One [office design feature] we’re proud of is the firm’s logo: a pair of interlocking Gs displayed throughout the office, etched in the windows, on our letterhead, obviously – even on our cuff links!” says Gross. “We want to reinforce that we work hand in hand with our clients.”

Greenberg Gross’s expansive offices, located on the 17th floor of the Center Tower at South Coast Plaza – one of the tallest buildings in Orange County – showcases rich furnishings and design accents that reflect the firm’s, as Gross says, “sophisticated and cosmopolitan atmosphere.” These include walnut cabinetry with granite tops, walls painted in contrasting hues and a colorful variety of contemporary art pieces that showcase some originals and serialized prints.

Notable rooms in the law firm’s office include its 500-square-foot Main Conference Room (pictured), which offers a stunning view looking north across Orange County; the War Room, a windowless space with floor-to-ceiling dry-erase boards on three of its four walls; the soundproof VIP Room, which offers a 270-degree view of O.C.; and the staffers’ break room, which includes a flat-screen 
TV and a well-stocked refrigerator and pantry.

View the Spread in OC Register Metro (PDF)

Greenberg Gross Partner, Wayne Gross, was named to the Board of Directors for Goodwill of Orange County.

Since 1924, the organization has helped those with disabilities find employment, become independent and support themselves and their families. What started as a storefront on Fourth Street in Santa Ana has since become a leading employer with more than 900 employees, half of which possess barriers to independence, and an annual budget of more than $78 million. Goodwill is particularly proud of the fact that 91 cents of every dollar spent goes directly to services for people with disabilities.

COSTA MESA (August 20, 2013) – Alan A. Greenberg and Wayne R. Gross, the founders of Greenberg Gross LLP, were recently selected by their peers for inclusion in The Best Lawyers in America® 2014 (Copyright 2013 by Woodward/White, Inc., of Aiken, SC). Alan Greenberg was selected for inclusion in the practice area of Commercial Litigation while Wayne Gross was recognized for his experience in the practice area of White-Collar Criminal Defense.

“We are honored to be selected for inclusion in Best Lawyers again,” said Wayne Gross. “This recognition reinforces our commitment to our clients and highlights the connection we have established with our peers and the legal community as a whole.”

Prior to forming Greenberg Gross LLP, the partners grabbed national headlines for winning a $50 million jury verdict in a partnership dispute regarding iconic Hollywood Properties, including the world-famous Palladium.  Greenberg Gross LLP is headquartered on the 17th floor of the Center Tower building in Costa Mesa.  Since its formation in April 2013, the firm has grown to eight lawyers, representing both plaintiffs and defendants in high-stakes business cases.

Best Lawyers® was first published in 1983 and has become universally regarded as the definitive guide to legal excellence.  Because Best Lawyers is based on an exhaustive peer-review survey in which almost 50,000 leading attorneys cast nearly five million votes on the legal abilities of other lawyers in their practice areas, and because lawyers are not required or allowed to pay a fee to be listed, inclusion in Best Lawyers is considered a singular honor.  Corporate Counsel magazine has called Best Lawyers the most respected referral list of attorneys in practice.

For additional information, please visit www.GGTrialLaw.com, or contact Wayne R. Gross: (949) 383-2810 /WGross@GGTrialLaw.com.

Download PDF

OC Register Metro- Day in Life of Formidable Trial Lawyer Wayne Gross

OC Register Metro Magazine features a typical day in the life of “formidable trial lawyer” Wayne Gross.

…

Wayne Gross – Don’t blink or you’ll miss him. The current Orange County Bar Association president packs a week’s worth of meetings, personal interactions and events into his average day.

HE IS THE $50 MILLION MAN. That’s the amount a jury awarded Wayne Gross on behalf of his client, Newport Capital Advisors, in a suit concerning a redevelopment project for iconic Hollywood properties. He is not only a formidable trial lawyer, he’s a leading figure in the Orange County legal community. Since his landmark case with his previous firm, Wayne has partnered with former Greenberg Traurig attorney Alan Greenberg to create a new private practice, Greenberg Gross, with  offices located on the 17th floor of Costa Mesa’s Center Tower. Passionate about nurturing young talent, Gross has made mentoring law students and young attorneys a priority during his tenure as president of the OCBA.

Read the full OC Register Metro Article (PDF)

High-stakes OC litigation firm, Greenberg Gross, is mentioned in a Daily Journal article about how smaller firms are competing with midsize firms.

…

Midsize firms used to have to watch for competition in one direction – up to big firms. In the constant tussle for market share, middle-of-the-road firms tried grabbing work from their bigger peers, while big firms sometimes tried to snag midsize work. But a new trend is forcing mid-level firms to look out for competition in another direction – down to small firms.

In Orange County alone, the recent influx of small firms includes the opening in April of litigation boutique Greenberg Gross LLP in Costa Mesa, founded by local legal bigwigs Wayne R. Gross and Alan A. Greenberg, former heads of Greenberg Traurig LLP’s litigation department.

Read the full Daily Journal article (PDF)

ABTL Orange County – FDIC Historic $169M IndyMac Verdict Discussion

On April 17, OCBA President Wayne Gross will moderate a panel discussion at the Westin South Coast Plaza that will feature lawyers involved in the FDIC’s historic IndyMac trial that resulted in a $169,000,000 jury verdict.

View the Program and Registration Form

Law360 – Greenberg Attorneys Establish Greenberg Gross LLP

Orange County litigation attorney Wayne Gross was quoted in Law360 regarding the benefits of forming Greenberg Gross LLP with partner and fellow former Greenberg Traurig shareholder, Alan Greenberg.

…

“Big firms traditionally use a leverage-billing model that does not reward efficiency,” Gross said. “If a case calls for a contingent fee, a fixed fee or a hybrid fee, Greenberg Gross will provide such an alternative billing option to the client.”

Gross and Greenberg both said they thoroughly enjoyed their time at Greenberg Traurig, but desired to do more plaintiffs work representing businesses.

“We wanted to be free of big-firm conflict restrictions,” Gross said.

Read the full Law360 Article (PDF)

Daily Journal – Ex-Greenberg Lawyers Open New Firm – Greenberg Gross LLP

Greenberg Gross partner Wayne Gross was quoted in the Daily Journal about the formation of Greenberg Gross LLP. The firm was founded with former Greenberg Traurig shareholder Alan Greenberg, with the intent to focus on high-stakes litigation cases. The benefit of starting a smaller, more focused practice, Wayne says, is that they will be able to avoid the conflict restrictions imposed by larger firms and offer their clients more flexible fee arrangements.

…

“It’s now at a point where I would like the freedom to represent the business client that I would like to represent without big firm conflict issues that sometimes arise,” Gross said.

“Additionally big firms are often limited to representing defendants in business litigation case. By having our own firm, we can represent plaintiffs as well defendants.”

Read the full Daily Journal Article (PDF)